La Vie Tropézienne: How to Do Saint-Tropez Right
So, you’ve heard of Saint-Tropez. You’ve seen the pictures—yachts, bronzed bodies, and the kind of effortless glamour that makes you wonder if everyone’s in a perfume ad. You’ve got a vague idea of Brigitte Bardot and the old-school icons who once made this little fishing village their playground. Now you’re thinking it’s time to see what all the fuss is about—and you want to do it right.
This is the guide for the woman who wants to really feel the vibe. Not just skim the surface, but sink into the rhythm of the place. It answers all the questions you might feel silly asking: Where should you actually go? What do you wear? Where’s worth staying? What’s the plan once you’re there?
Let’s be honest—hopefully you’ve been saving, babe. Saint-Tropez isn’t exactly budget-friendly. The scene is a mix: flashy spenders, flirty singles, and generations-old families who treat it like their summer backyard. The thing is, Saint-Tropez is what you make of it. You can dip into the flashy side, then slip out to enjoy the quieter, more local charm. It’s not all showy nonsense—it can be relaxing, romantic, wild, or low-key. A girls’ trip, a sexy getaway, or just a solo vibe-reset. You get to decide.
One more thing: the longer you stay, the more you’ll notice the same faces popping up. So look good, be kind, and play it cool—you never know whose yacht you’ll end up on tomorrow :)
Getting there
Want to arrive in style babe?
Book a driver through our Concierge Desk
Photo by the talented Slim Aarons, 'Saint Tropez Beach'
How to get there
By Car
If you’re staying overnight, your hotel or villa should have parking sorted. Just double-check in advance. Driving in for the day? You’re in luck—Parking du Nouveau Port usually has plenty of space and puts you right near the action.
By Boat
Some hotels—like Cheval Blanc—and many of the top beach clubs have their own docks. If you’re arriving by sea, you’ll find plenty of places to pull in with style.
Unfortunately there is not direct train connection.
Where to stay
If you’re making the trip all the way to Saint-Tropez, I’d definitely suggest staying in Saint-Tropez itself. It’s the best way to soak up the vibe—wandering the little streets, hopping between cafés and boutiques, and just letting the charm of the town unfold around you.
Check out our selection of our favorite boutique hotels in St-Tropez here. Did we mention we have perks? Think room upgrades, complimentary breakfast and drinks at the bar, $100 hotel credit and early check-in and late check-out (STA).
FUN FACT
St -Tropez was the stunning backdrop of Brigitte Bardot’s 1957 movie And God Created Woman, which catapulted both Bardot and the port village to international stardom.
Beach Clubs
The daytime scene in Saint-Tropez honestly gives the nightlife a run for its money. Dare I say... it might even be better. The beach clubs are a huge part of the social rhythm here—not to mention they’re absolutely stunning and a whole lot of fun. There’s something about daytime energy that makes people chattier, friendlier, and just more open.
Beach clubs in Saint-Tropez are more than just sun loungers—they’re an experience. Think: plush daybeds, seaside lunches, rosé flowing, and a vibe that toes the line between chic and carefree. You can dine right at your bed or at a table in the restaurant. Either way, it’s a whole thing, and it’s done to perfection here.
Important: you must reserve in advance—both the beds and the restaurant tables. And if you’re coming in peak season (July and August), book as early as you can. Most restaurants operate in shifts, meaning you’ll typically choose between a 13h30 or 15h30 reservation. I recommend the earlier slot—people tend to linger (as they should), and the restaurants rarely rush you. That’s part of the charm, after all.
“Here, the customer is not the king… because he is a friend.” That’s their motto—and they truly live by it. This iconic spot on Pampelonne Beach in Ramatuelle is an absolute must. With its ultra-low-slung loungers and just-right background music, Club 55 has the most effortlessly relaxed yet undeniably chic vibe of all the beach clubs. This is where everyone goes—the young, the old, couples, families, flirty singles. It’s been that way since the 1950s. Watching people arrive by boat and stroll the long boardwalk up to lunch? A full-blown spectator sport.
Don’t skip the gift shop—it's a treasure trove with something for everyone: clothing at all price points, stylish home goods, toys for the little ones, and gifts you’ll actually want to bring back. The restaurant, decked out in calming whites and blues, feels like therapy with rosé. The staff is friendly, and sometimes a live band will casually pop over to your table to play.
This isn’t typically a champagne-spraying, table-dancing kind of scene—but hey, it has been known to happen. Love it or not, you’ll want to say you’ve been. It’s practically a rite of passage.
A stylish presence on Plage de Pampelonne, LouLou brings a touch of Parisian cool to the beach—with a whole lot of personality. Designed with the playful flair of Jean-Charles de Castelbajac, it’s bold, colorful, and totally unforgettable. Think sunny yellows, deep ocean blues, and a vibe that’s equal parts chic and carefree. Inspired by Yves Saint Laurent’s muse Loulou de la Falaise, this spot feels effortlessly glamorous—refined, a little flirty, and full of free-spirited charm. LouLou Pampelonne isn’t just a beach club—it’s a full-on mood.
More than just a beach club, it’s a full-on beach house experience—complete with a pool, a chic restaurant, a top-tier kids’ area, a wellness space, and direct beach access. The whole concept is designed so you can settle in for the entire day without ever feeling like you’re missing out on anything luxurious. Hidden in a pine forest, it’s effortless, elevated, and made for lingering.
La Réserve is exactly what you imagine when you think of Saint-Tropez. Designed by Philippe Starck, it has a laid-back bohemian feel with colorful, eclectic touches that somehow all just work. It’s the kind of place where you can sip rosé by the sea, enjoy fresh Mediterranean dishes, and soak up the effortlessly cool atmosphere.
The vibe here is relaxed, with an almost bohemian feel—yet still effortlessly chic. The restaurant is fantastic, and the food is seriously good.
Think elegant bohemian vibes. After lunch, the place transforms into a lively, buzzing party.
Exceptionally refined. Champagne showers are definitely off the menu here. The atmosphere is distinctly mature, especially when compared to the more playful vibe of Bagatelle just next door.
Hotel Byblos’ gorgeous beach retreat located in Ramatuelle. A popular spot for families.
This is the spot for you if you’re after that classic beach club energy—where champagne showers and big spending are all part of the scene.
Family-friendly with a laid-back atmosphere. Perfect for a peaceful escape from the glitz.
Intimate with a rustic-chic feel. A refreshing change from the larger venues on Plage de Pampelonne, and just a short stroll from the town center.
One of Saint Tropez's most luxurious spots, this club is a favourite for locals and international celebrities alike
Set right on Pampelonne Beach, Casa Amor is where laid-back beach vibes meet effortless Saint-Tropez glamour. It’s a favorite for yachters and in-the-know guests looking to enjoy great food, chilled rosé, and that unbeatable Riviera view.
Drinks & Sunset cocktails
Right inside the Hermitage Hotel, this spot has a big open terrace that’s perfect for catching the sunset. With live music and karaoke nights.
Rooftop lounge and bar of the Hôtel de Paris Saint-Tropez
At sunset, live musicians provide the perfect soundtrack to pre-dinner cocktails every night from 7.30pm
Dinner & Dancing
Pablo
A Mexican spot on Place des Lices that doesn’t stop at dinner—it turns into a club as the night heats up. Think tacos, tequila, and dancing.
Noto
The Saint-Tropez outpost of the Paris favorite, set right on the iconic Place des Lices. The food is Italian, but people really come for the energy—music gets loud, tables turn into dance floors, and it’s the perfect party without having to hit a club.
L'Opéra Saint-Tropez
The food isn’t the main draw, and the party can get pretty over-the-top—but that’s kind of the point. Loud music, champagne showers, and dancing on tables—it’s wild, it’s iconic, and you’ll definitely remember it (or maybe not).
Gaïo
A restaurant-club hybrid that feels like L’Opéra—but done better. Sleek design, a grown-up crowd, and a smoother, more elevated vibe once the lights go down.
Les Caves du Roy
Legendary, exclusive, and always a scene. It’s intimate, it’s wild, and the door is famously tough—but if you get in, it’s worth it.
At this laid-back spot on the village port, Michelin-starred chef Eric Frechon brings a fresh twist to Mediterranean flavors—while the sea, and the view of the yachts, adds its own magic. You can dig your toes into the sand as you dine, chat about the boats, and soak up the scene. Come summer evenings, a DJ sets the mood (because this is Saint-Tropez, after all).
Light bites & Treats
La Tarte Tropezienne Patisserie
A true Saint-Tropez classic with several spots around town. They’re famous for inventing the Tarte Tropezienne, but they also have plenty of other delicious sweets to try.
Restaurant Le Goustado Tropezien
Perfect for a quick drink and speedy service—ideal after a long stroll around town.
The Strand
Try to snatch a table on their patio and dive into some tasty French appetizers. After 10 pm during peak season, it turns into a lively lounge with a great vibe.
Lunch & Dinner
Mory Sacko at Louis Vuitton
A white-themed dream right in the heart of the village at Hotel 1921, a historic mansion turned hotel, housing the Mory Sacko at Louis Vuitton restaurant.
La Vague d'Or
The three Michelin-starred gem at Hotel Cheval Blanc—perfect for those special, unforgettable occasions.
Jardin Tropezina
Hotel Airelles’ stunning beachfront restaurant. Beach beds are for hotel guests only, but with that view, you won’t mind.
L'Auberge des Maures
Enjoy classic Provençal dishes on a leafy terrace at Hotel Airelles—relaxed and charming.
Riviera Nights at Cheval Blanc
A refined lunch experience with gorgeous sea views.
Dior de Lices
Absolutely stunning—book lunch to soak in the breathtaking surroundings. Dress up and enjoy the view!
Kinugawa
Saint-Tropez’s outpost of the popular Japanese chain with spots in Paris, St. Barth’s, and Megève.
Nao
A lively new place mixing Japanese and Mediterranean flavors with plenty of energy.
Cherry
A fresh Italian spot on the Port with a self-proclaimed New York vibe.
Restaurant Colette at Hôtel Sezz
Poolside, open-air dining with authentic French flavors in a laid-back setting.
Les Moulins de Ramatuelle
Just five minutes from the beach, serving classic Provençal dishes in a charming setting.
Le Salama
Moroccan cuisine with show-stopping decor. The large group tables and loud music create a lively vibe. Don’t be surprised if a model walks by showcasing boutique clothes. The staff join in the fun, but ask about shots’ prices before ordering.
Chez Madeleine
Highly recommended for great seafood.
L’Olive
A simple, cozy spot tucked in an inner street, serving rustic French and Italian fare.
Au Caprice des Deux
Enjoy Provençal country cooking in a relaxed, al fresco setting.
Our Conciergerie's Top 5
1 – Private wine tour in a classic car
Discover the vineyards of the Gulf of Saint-Tropez in true Provençal fashion—behind the wheel of a classic 2CV. This scenic tour takes you through some of the Riviera’s most renowned wine estates, complete with cellar visits and tastings, of course.
2 – Experience Club 55
An icon of Pampelonne Beach, Club 55 is more than just a beach club—it’s a Saint-Tropez institution. Since the 1950s, it’s been drawing everyone from movie stars to locals with its understated charm, white tablecloths, and fresh Mediterranean fare served under shady parasols. Don’t expect flashy or trendy—Club 55 is all about timeless elegance, barefoot luxury, and that effortlessly cool Riviera vibe. Come for the people-watching, stay for the rosé and grilled artichokes. Just be sure to book ahead—it fills up fast, even on a quiet day.
3 – Enjoy a True Tropezian Day
Jump into your Mehari, wind in your hair, and cruise toward the heart of Saint-Tropez. Spend the morning browsing everything from iconic fashion houses like Hermès and Chanel to standout local gems—don’t miss Heimstone, with its retro-inspired vibe drawn from '60s and '70s Americana pool culture. For lunch, we’ll reserve you a table with your toes in the sand at Plage des Graniers, a hidden beach just steps from the village. And for a quiet moment, slip into the peaceful private gardens of the Dior café for a mid-day refreshment.
4 – Spend the day on a private yacht
Set off from the port of Saint-Tropez aboard your private yacht for a day of pure Riviera bliss. Start with breakfast on deck as you cruise toward the stunning Lérins Islands. For lunch, head to La Guérite—an iconic restaurant tucked into the rocky shores of Sainte-Marguerite Island near Cannes.
5 – Hit the Beach Club Scene
Plush daybeds, seaside lunches, rosé flowing and a DJ playing sets in the background. It’s definitely a scene, so wear your best white outfit, and get ready for great people-watching.
Feeling adventurous?
Hike the Sentier du Littoral
This stunning coastal trail winds along the Saint-Tropez peninsula, offering some of the best sea views and hidden beaches in the area—a perfect way to explore the wilder, more peaceful side of the Riviera.
When to go
We love Saint-Tropez in summer—perfect for beach days or channeling your inner Bardot at a beach party. But October is just as magical during La Grande Braderie, a legendary four-day street sale where top boutiques (think Chanel and Gucci) offer huge discounts in a lively, festival-like atmosphere.
Tip
Skip the Taxis
Taxis in Saint-Tropez can get pricey fast. Whenever you can, walk or use your hotel’s shuttle—it’s easier on the wallet and often just as quick.
Beach Club Vibes
If you’re after that classic St. Tropez party scene, book the second lunch seating at beach clubs—that’s when the music turns up and the real energy kicks in.
Plan Ahead
Summer gets seriously busy here, so make sure to reserve your beach clubs and restaurants in advance. The best spots fill up fast!
