Souvenirs: The European Pajamas Worth Bringing Home — Chic Sleepwear from Milan to Stockholm

In an age of designer dupes and fast fashion, some travelers are turning to something softer — quite literally. The newest kind of European souvenir isn’t leather goods or perfume. It’s pajamas.

Across Europe, a wave of small heritage brands is reimagining the classic pajama set as an object of design — something you’ll want to wear long after your flight home. Crafted in crisp cotton, piped with precision, and cut with the ease of tailored shirting, these pajama sets feel like the wearable version of a boutique hotel stay.

Take P. Le Moult in Vienna, whose striped sets start around $250 and recall the golden age of travel.

Or Casa Del Bianco in Milan, which transforms Liberty florals into lounge sets you’ll actually want to be seen in.

In Rome, Schostal Originals keeps the tradition alive with timeless cotton pieces beloved by stylists and even the occasional celebrity sighting.

Further north, Magniberg, founded by a former Acne Studios designer, brings a Scandinavian minimalism to the mix — sleek, architectural silhouettes that blur the line between sleepwear and streetwear.

The best part? You don’t have to hop between capitals to find them — most of these European pajama brands now ship worldwide. But if you happen to be strolling through Milan or Vienna, slipping into a local boutique feels like an act of slow travel itself: connecting with craftsmanship, culture, and comfort all at once.

As our travel concierge put it after visiting Schostal in Rome, “It felt like buying a piece of history — not just a souvenir.”

So if you’re curating your next European escape, leave a little room in your carry-on. These pajama sets aren’t just sleepwear — they’re souvenirs you’ll live in.